Ford is rolling out the new Explorer today, which doesn’t just look different from the SUV that was a Ford mainstay for 20 years, it is completely different. The 7-passenger SUV will provide more room and better fuel economy than previous Explorers. Jim Farley, Ford’s head of marketing, says his most important job will be to break down barriers people have built up against SUVs. “My job is really to myth-bust, to really tell the story authentically and re-engage those people who lost the dream of the category,” he says.
About 96% of American consumers know the Explorer brand name, but the primary reason they’ve said “no” to buying one is fuel economy, says Ford executive vice president of America, ”We really want to take away the reasons people have to not buy SUVs,” he says. Ford spent a lot of time working on improving the Explorer’s fuel economy, and the new Explorer weighs 100 pounds less than the previous one.
Ford would be giving away one of their new 2011 Explorers if the Ford Explorer Facebook page hit 30,000 fans by the end of the month. If you haven’t “liked” the Ford Explorer Facebook page yet, still there’s time, but don’t hesitate too long: click here to visit the page!